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Marketing
Marketing Downtown Rideau as Ottawa's Retail, Arts & Theatre District -- a shopping, dining and cultural destination -- are the fundamental objectives of the BIA. It achieves this through a number and variety of programming and promotional initiatives:
- Lure Brochure, tear-off map, website and advertising
- special events, activities and media relations, consumer data
- pagaentry -- murals, decor, banners, public art
- promotion and sponsorship development
- facilitating cross-promotion partnerships between members and member-to-member communications
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