Rideau Street FXpoles

Want to see your event displayed on the Rideau Street FXpoles and have access to the highest visibility to both pedestrians and transit riders in the City?

Sponsorship opportunities available to have your brand placed on the FXpoles.

Since 2012, the Downtown Rideau Business Improvement Area (D.R.B.I.A.) has been working with the City of Ottawa to install new multimedia programming poles (FXpoles) infrastructure along Rideau Street between King Edward Avenue and Sussex Drive.

The FXpoles promote festivals and events taking place in Downtown Rideau and create artistic encounters on Rideau Street. They are connected by fibre optic cable and run on a computerized network. In addition to district branding signage, the FXpoles include audio, video, music, wifi capability for live online exchanges, LED monitors for digital posters, light boxes for printed posters and theatre gobo lighting fixtures to project images and colour onto surfaces, such as buildings, trees and plaza areas.

The FXpoles are an intrical part of the Downtown Rideau B.I.A.’s LIGHTING VISION for Ottawa’s Arts, Fashion & Theatre District.  Once installation of all 12 FXpoles is completed in 2017, they will be artistically programmed in 2018 to complement seasons, holidays and celebrations, providing a nighttime lighting attraction on Rideau Street for pedestrians and views from condo and hotel towers to enjoy.

Currently, there are six FXpoles on Rideau Street between King Edward Avenue and Dalhousie Street. An additional 6 FXpoles will be added in 2017 on Rideau Street between Dalhousie Street and Sussex Drive as part of the reconstruction of the street for Ottawa’s Light Rail Transit project.

Pilot Launch Media Release

Contact marketing@downtownrideau.com for sponsorship opportunities.

Take a look at our Gallery here.