NRML

NRML is anything but ‘normal’, which is why people travel from neighbouring cities to shop the exclusive collections and sneaker shoe releases. You will often see lines forming outside of the store located on the corner of Rideau Street and Waller Street in anticipation for high profile shoe releases. “Downtown Rideau is an eclectic lively neighbourhood, it truly is the heart of the city, and NRML is so proud to be here and contribute.” says co-owner Rocio Darevic. Founded by her partner and owner Yann Darevic in 1997, the Fall of 2020 marks their 23rd year anniversary in business.  

Of all the years, this year has been unique considering adjustments needing to be made to accommodate the new “NRML” with all of the unexpected and unavoidable consequences of COVID. “Our dedicated loyal team stepped into the challenge, coming together to find solutions, to ensure everyone was taken care of to the best of our ability. It was just another reminder that we have a strong and caring team, who really value each other’s well being, which are morals I value.” says Rocio.

The family-oriented powerhouse woman treats even her staff like family. “My family inspires me, this extends beyond my life at home to the NRML team. I’m inspired everyday to continue to sustain a successful business in order to provide the best opportunities I can” she says.

The younger generation customers are in awe of the unique and spacious two level store, and look up to the team who make up of it. “A lot of my team leads started shopping here when they were in their early teens, so they really are an example and inspiration of the career possibilities within the streetwear industry.” says Rocio. 

The ideal customer for NRML is someone who lives and breathes streetwear, appreciates the subtle details, quality, and fashion. Particularly “[anyone who is] loyal and loves supporting local businesses,” Rocio says, and can ensure their loyalty in return. Promotions include a Loyalty Program where each time a customer makes a purchase, they can build points which translate into dollars off their next purchase up to $50. 

Recently launched is the designer eyewear brand collections which include GUCCI, YSL, BALENCIAGA, and NRML is excited to have the opportunity to merge high fashion and streetwear and stand out in our downtown district. 

NRML.ca
184 Rideau Street, Ottawa ON
A Premier Streetwear Boutique in North America
#DowntownRideau #WhereFashionLives